We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
Finding the right DAM software will transform the way your product team manages digital assets.
Imagine a space where you can instantly find the images you need, share them with your team and feel confident that everyone is working with the latest, approved version.
DAM software simplifies the chaos of organising your digital assets, removing the need to search through endless emails or folders for the right file.
In fact, companies that use DAM software can launch campaigns 20% faster than those that don’t.
However, not every DAM software will be a perfect fit for your business – and choosing poorly can lead to a lot of wasted time and resources.
We’ve put together this guide to help you make the right decision when it comes to choosing the best DAM software.
Not sure what DAM software is? Find out more on our What is DAM? page.
Pull back the curtains and some DAM solutions are simply pricey file storage systems.
Nowadays, fast-growing brands demand more – a system that’s smarter with your data, scales with your business and provides an intuitive user experience.
Here are some of the features you should look out for when considering the best DAM software:
Advanced search and metadata tagging allows you to find assets using keywords, categories or custom filters. Spend less time searching, sharing, recreating and managing your digital assets
Granular user permissions give you total control over who can view, edit and share your assets. Protect sensitive content and comply with regulations, licensing laws and usage rights.
The best DAM software slots into your existing workflows, design tools, project management platforms and production systems. This eliminates friction and the need to duplicate content across multiple platforms.
Advanced search and metadata tagging allows you to find assets using keywords, categories or custom filters. Spend less time searching, sharing, recreating and managing your digital assets
Granular user permissions give you total control over who can view, edit and share your assets. Protect sensitive content and comply with regulations, licensing laws and usage rights.
The best DAM software slots into your existing workflows, design tools, project management platforms and production systems. This eliminates friction and the need to duplicate content across multiple platforms.
There are some typical mistakes teams make when choosing the best DAM software for their team – and we see it time and time again.
Basing your decision on cost alone only results in money wasted on a solution that fails to solve anything for your business. And even worse – it may even cost you more in the long run, thanks to additional delays, mismanaged files and lost productivity. Even the most expensive option doesn’t always guarantee the best – you need to make sure the features solve real problems for your team.
Your DAM needs to have the ability to scale and evolve with your brand. Look for systems that accommodate a growing asset library, more users and are embracing new technologies. Remember – what might be a great fit today might fall short in a few years time. You’ll be back to square one, spending time and money searching for a better solution.
Investing in a new software solution isn’t just about the cost of the subscription. It’s important to think about the time and money spent on getting your team up and running on the platform. Look for software that has great support from real people – not just chatbots and support tickets. This will help you overcome any user adoption challenges.
Legacy architecture limitations
Legacy DAM solutions limit modern brands, forcing you to match their way of working. Many are not cloud-based and cannot offer features that we often take for granted in our day-to-day lives. For example, instant access to assets from anywhere, real-time collaboration and support for modern file formats.
Hidden costs and feature restrictions
Confusing pricing models, hidden upgrade fees and pay-walls blocking access to essential functionality all lead to one thing – nasty budget surprises. Watch out for extra expenses like servers, licenses and upgrades. Usually you’re hit with these secret fees when it’s almost too late in the process to pull out.
Disconnected solutions
A DAM system that doesn’t speak to your other platforms – PLM, PIM ERP etc – is just overpriced file storage. Disconnected systems result in duplication of work and data entry, which is not only time consuming but opens up opportunities for error and version confusion. The best DAM software connects with your other systems.
With Bombiix, your DAM is integrated into our full product suite that combines PLM, PIM, DAM and even DPP.
This gives you a truly unified product management experience. All your product information is brought together into one single place – no duplication of data, unnecessary admin or version confusion.
Bombiix also integrates with major e-commerce platforms, ERP, CRM, supplier tools and communications systems.
Bombiix is cloud-based, giving you the ability to collaborate across different teams and timezones.
Your in-house creative teams can collaborate from every corner of the world, without worrying about outdated information. Suppliers and freelancers can even directly input and update their own information, reducing the need for extra admin and duplication of data.
Granular permissions allow you to grant the right level of access to your team and collaborators.
Access to your digital assets is tightly controlled and only granted through secure, temporary links – protecting your files and brand IP. We keep your data safe with private, fully encrypted Amazon S3 storage.
We offer a per user, per month model that includes our full suite of product tools and users can scale up or down the number of users and the amount of storage that they require.
We are clear from the beginning on costs, so there’s no nasty surprises later down the line.
Bombiix has no onboarding or installation fee – simply pay for the package you signed up for. We roll out updates for everyone on the system, so no need to worry about being locked out of features in the future.
Speak with real humans who understand your everyday struggles working in product.
No frustrating chat bots or slow support tickets that don’t quite answer your questions or provide solutions. Support is included in all of our tiers with up to 8 hours of support for Luna customers and unlimited for Atlas and Hercules.
Switching to PLM brought big changes, but our team embraced it because Bombiix provided solutions that fit our processes - and most importantly, they wanted to use it.
The unexpected element I've experienced using Bombiix is my own personal pre-knowledge of PLM systems and how they can be quite restrictive. Bombiix shows that you can have a PLM that is adaptable and flexible.
Bombiix has been a game-changer for Fimex, it just works with us. In a fast-paced environment where things can get hectic, Bombiix is always there, and a reliable single source of truth for our business.
Bombiix feels fresh, modern and intuitive. Unlike outdated, complex PLMs, it is built by people who understand product teams. It is easy to use, highly efficient and helps us get the job done.
Bombiix makes managing multiple clients and suppliers far simpler. It is the first system we have found that combines everything we need with genuine ease of use. The team understands our industry, responds quickly, and adapts the platform to how we work.
Working with Bombiix has been highly positive. Their collaborative team understood our needs, challenged our thinking and delivered meaningful solutions. The platform now gives us greater visibility, consistency and confidence in our decisions.
Contact us to learn more about our products and features or anything else. Let’s transform your product data together!
Still have questions about Bombiix or DAM? We’ve answered a few
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Today, Bombiix empowers product teams with cutting-edge, affordable technology that simplifies processes, reduces admin, and enables smarter, more ethical decisions.
