We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
With new rules, unclear timelines and pressure to get started, DPP compliance feels like a looming weight for many product teams right now.
On top of pressure to comply, you may find yourselves with data scattered across spreadsheets and legacy systems that were never designed for this level of transparency.
Bombiix is built differently:
Under the EU’s Ecodesign for Sustainable Products Regulation, Digital Product Passport requirements began rolling out from 2024 with many categories, including textiles, expected to need at least a basic DPP by 2027, and full implementation targeted by 2030, forcing brands to collect, analyse, and report detailed lifecycle data for every product they sell.
For most product teams, the overwhelm comes from three places:
A key problem is most tools weren’t designed to support the latest legislation.
Legacy PLM systems treat compliance as a downstream problem. DPP is seen as something to solve after products are already developed.
Bombiix flips that on its head, embedding traceability into every workflow, data field and decision in the product lifecycle.
Instead of compliance being a separate process or afterthought, it’s a natural outcome of your product development process.
Capture all your required product data for DPP at every stage of the product development process.
Be confident that you’re staying ahead of DPP legislation with a platform that aligns with the latest requirements.
Generate all your compliance documents in the correct formats, ready for regulatory submission and audit trails.
Capture environmental impact data, material sourcing information and supply chain transparency metrics with ease, helping you to promote traceability and sustainability through every step of your product lifecycle management.
With automated expiration alerts, up-to-the-minute tracking and test renewal reminders, you can rest assured that test records stay up to date and you’re always prepared for your next audit.
Bombiix connects with your ERP and PLM systems, supplier databases and quality management tools, creating a unified compliance ecosystem without disrupting established processes.
Many legacy PLM systems are simply not built with compliance in mind and require expensive add-ons or manual workarounds to achieve compliance.
With Bombiix, you get compliance built in from day one.
Switching to PLM brought big changes, but our team embraced it because Bombiix provided solutions that fit our processes - and most importantly, they wanted to use it.
The unexpected element I've experienced using Bombiix is my own personal pre-knowledge of PLM systems and how they can be quite restrictive. Bombiix shows that you can have a PLM that is adaptable and flexible.
Bombiix has been a game-changer for Fimex, it just works with us. In a fast-paced environment where things can get hectic, Bombiix is always there, and a reliable single source of truth for our business.
Bombiix feels fresh, modern and intuitive. Unlike outdated, complex PLMs, it is built by people who understand product teams. It is easy to use, highly efficient and helps us get the job done.
Bombiix makes managing multiple clients and suppliers far simpler. It is the first system we have found that combines everything we need with genuine ease of use. The team understands our industry, responds quickly, and adapts the platform to how we work.
Working with Bombiix has been highly positive. Their collaborative team understood our needs, challenged our thinking and delivered meaningful solutions. The platform now gives us greater visibility, consistency and confidence in our decisions.
With Bombiix, you can be up and running with Digital Product Passports in weeks, rather than months or years. Plus, we do not charge an onboarding or installation fee.
With enterprise-grade encryption, full data ownership policies and transparent storage practices, your sensitive compliance information is always protected.
GO TRACE is an independent training and resources platform focused on Digital Product Passports, traceability, and circularity in the fashion and textile sector. Its flagship online masterclass, Master Digital Product Passports for Fashion & Textiles, helps professionals understand the regulatory, data, and implementation questions behind DPPs, with a vendor-neutral and practical approach.
This is an affiliate link. We may earn a commission if you
click through and make a purchase, at no extra cost to you.
Still have questions about Bombiix or PLM? We’ve answered a few
Get Started with Bombiix today
Ready to get started with Bombiix?
Let’s transform your product data together!
Schedule a Free
60 minute Demo
Book a customised demo to see if Bombiix would be a good fit for your business.
Today, Bombiix empowers product teams with cutting-edge, affordable technology that simplifies processes, reduces admin, and enables smarter, more ethical decisions.
