We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
E-commerce growth is exciting, until your product data starts holding you back.
Suddenly, there are more channels, SKUs, variants, marketplaces and updates to keep track of.
And your team ends up juggling spreadsheets, rewriting descriptions for different platforms, fixing inconsistent specifications and double-checking pricing across systems.
This is where Product Information Management (PIM) for e-commerce becomes the backbone of scalable multi-channel operations; the central nervous system that connects product creation to customer delivery.
Bombiix PIM was designed by product people who understand what it actually feels like to manage launches, coordinate suppliers, prepare listings and chase missing information before a go-live date.
Growing ecommerce brands often reach a tipping point. At first, spreadsheets work, but they quickly become messy and – ultimately – risky.
Without an effective centralised PIM system, e-commerce product data is typically spread across ERP systems, e-commerce platforms, shared drives, supplier documents, email threads and even individual team spreadsheets.
This fragmentation causes real problems. Does any of this sound familiar?
Research shows that implementing modern PIM solutions that integrate across e-commerce, ERP, and CRM systems can increase online conversion rates by up to 50%. At the same time, poor or inconsistent product data can contribute to revenue losses of roughly 25%.
A dedicated e-commerce PIM system replaces scattered information with a structured, reliable source of truth.
Bombiix connects design, sourcing, production and sales channels, creating a foundational layer for ecommerce operations:.
Bombiix creates a single source of truth for all product information, eliminating data silos and ensuring consistency across all touch points.
With Bombiix, product updates flow automatically to all connected sales channels, marketplaces and internal systems without manual intervention.*
*Correct API connections required.
On paper, e-commerce sounds straightforward – add products, connect channels, drive traffic and convert customers. But, we know in reality it looks very different.
Last minute data checks before a launch deadline, copying data between systems., checking for inconsistencies, rebuilding listings for new marketplaces. And managing version control issues.
Without the right PIM ecommerce foundation, that complexity compounds as your catalogue grows, your channels expand and your customer expectations rise.
Here’s how Bombiix solves some of these challenges.
As product ranges expand and channel complexity increases, manual workflows start to crack. Your team is left copying data between systems., checking for inconsistencies, rebuilding listings for new marketplaces. And managing version control issues.
Bombiix replaces these repetitive tasks with structured, automated processes. Instead of managing data manually, your team manages strategy and growth.
If you sell products with multiple sizes, colours, fits, regions, or configurations, complexity multiplies quickly.
Bombiix allows you to handle multiple SKUs, variants and product hierarchies without the overwhelm.
When product information is already structured and complete inside Bombiix, launching into new channels becomes straightforward.
Instead of rebuilding data for each platform, you simply redistribute it.
This means shorter time to market, fewer launch-day surprises and more predictable planning cycles.
As product ranges expand and channel complexity increases, manual workflows start to crack. Your team is left copying data between systems., checking for inconsistencies, rebuilding listings for new marketplaces. And managing version control issues.
Bombiix replaces these repetitive tasks with structured, automated processes. Instead of managing data manually, your team manages strategy and growth.
If you sell products with multiple sizes, colours, fits, regions, or configurations, complexity multiplies quickly.
Bombiix allows you to handle multiple SKUs, variants and product hierarchies without the overwhelm.
When product information is already structured and complete inside Bombiix, launching into new channels becomes straightforward.
Instead of rebuilding data for each platform, you simply redistribute it.
This means shorter time to market, fewer launch-day surprises and more predictable planning cycles.
Bombiix is built with an API-first architecture, allowing seamless integration with:
You benefit from a connected ecosystem where data flows freely instead of being trapped in silos. There’s no need for fragile manual exports. Instead, you get clean, controlled, reliable integrations that support growth.
Many software platforms are built by engineers who understand systems.
Bombiix has been designed by real product people who understand the pressure to launch on time, the challenges of coordinating across teams and suppliers and the importance of avoiding costly errors.
That lived experience shapes everything, bringing you a platform with:
It supports how you already work, just with more structure and far less stress.
Modern e-commerce is about transparency, traceability and responsibility.
Bombiix integrates sustainability tracking directly into product data management, giving you environmental impact data capture, Digital Product Passport readiness and ESG reporting capabilities.
Sustainability data lives alongside your core product information, so that compliance and transparency become natural extensions of your workflow, not separate projects.
Switching to PLM brought big changes, but our team embraced it because Bombiix provided solutions that fit our processes - and most importantly, they wanted to use it.
The unexpected element I've experienced using Bombiix is my own personal pre-knowledge of PLM systems and how they can be quite restrictive. Bombiix shows that you can have a PLM that is adaptable and flexible.
Bombiix has been a game-changer for Fimex, it just works with us. In a fast-paced environment where things can get hectic, Bombiix is always there, and a reliable single source of truth for our business.
Bombiix feels fresh, modern and intuitive. Unlike outdated, complex PLMs, it is built by people who understand product teams. It is easy to use, highly efficient and helps us get the job done.
Bombiix makes managing multiple clients and suppliers far simpler. It is the first system we have found that combines everything we need with genuine ease of use. The team understands our industry, responds quickly, and adapts the platform to how we work.
Working with Bombiix has been highly positive. Their collaborative team understood our needs, challenged our thinking and delivered meaningful solutions. The platform now gives us greater visibility, consistency and confidence in our decisions.
Contact us to learn more about our products and features or anything else. Let’s transform your product data together!
Still have questions about Bombiix or PIM? We’ve answered a few
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Today, Bombiix empowers product teams with cutting-edge, affordable technology that simplifies processes, reduces admin, and enables smarter, more ethical decisions.
