Ian Brown
We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
Sue Page
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
Zowaid Rauf
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
Neil Weaver
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
Lucy Blackley
I created Bombiix because I was an exhausted, frustrated Head of Product who knew there had to be a better way to work
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Why Bombiix?
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
Migrating your product data to a new PLM doesn’t have to be a migration migraine. At Bombiix, we believe moving away from legacy systems or messy spreadsheets should leave you feeling energised, not exhausted.
By focusing on data integrity, clear mapping and people-centric approach, we ensure your transition is fast, secure and tailored to the way your team actually works.
We won’t pretend it’s always simple. But, with the right strategy and support, it’s absolutely manageable.
Keep reading to find out how we do it:
The fear of adopting a new system isn’t always the software itself. Most teams we speak with are afraid of losing data, disrupting the team or spending months in an implementation black hole that delays important product development work.
PLM is a significant switch - the data involved is the lifeblood of your business - so it’s only natural to be concerned.
Going in without a clear strategy is your biggest risk. The complexity of the move is almost always manageable when it’s properly planned.
When it comes to migrating your data into a new PLM, there are broadly two routes you can take - and choosing the right one makes a real difference to how smoothly the transition goes.
Big bang: You take all of your existing data and upload it into the new system in one go. In theory, this sounds appealing - you get a clean break and a fresh start. But in practice, it means a full halt on the everyday work in your business in order to get everything ready at once. Think: many weeks of preparation, a spike in resource costs and a high-pressure to make sure everything works from day one.
Phased approach: At Bombiix, we see the phased approach work well for most teams. It gives you the time to do things properly without putting everything on hold.
The best approach for your team depends on a few factors.
1. Scale: If you have 300 SKUs, a single well-organised upload may be perfectly manageable. If you have 10,0000 SKUs, a phased approach is a smarter choice.
2. Urgency: Some data is historical and won’t be needed in a future season. There’s no value in rushing that in. Focus first on the data that’s live and active - your current season, your in-development range - and bring the rest in as you go.
3. Resource: Even smaller brands sometimes phase their migration simply because they do not have the headcount to tackle it all at once. The goal isn’t to migrate everything as fast as possible, it’s to migrate it accurately in a way that doesn’t derail the team.
Here’s something we tell every new client: "we’ve never had a business come to us with 100% clean data." And that’s okay, it’s completely normal.
But data preparation is one of the most important steps in any PLM migration.
Moving messy data into a new system is almost a waste of time. It only gives you a messy new system. The migration process is your opportunity to get things right.
A data audit sounds intimidating, but at its core it’s about asking simple questions:
There’s no reason to bring data from several years back if you’re not going to use it. Get the active, relevant data first and review historical data on its own terms later.
For example, if you have three different ways of describing the same product type - leather bag, bag leather, bag made from leather - that inconsistency follows you into the new system, unless you address it now.
Good PLM onboarding is the perfect moment to standardise your language and make sure data means the same thing to everyone in the business.
Duplicate entries and outdated SKUs lingering in the system undermine the confidence you have in your data. Before you migrate, remove anything that’s no longer active or relevant. Remove redundant entries and consolidate where the same thing has been recorded in multiple ways.
One of the advantages of a properly structured PLM system like Bombiix is that it doesn’t allow random data to be added without meeting the parameters you’ve set up. Unlike spreadsheets, where anyone can add a new row or column with no rules attached, Bombiix gives you the structure to prevent duplicates and errors creeping back over time.
Once your data is cleaner, the next step is making sure it maps correctly into the new system’s structure.
For example, the right format for product IDs and reference numbers, a clearly defined product hierarchy and any attributes or custom fields agreed on before the data goes in.
Getting everyone aligned on the product hierarchy before upload is one of the biggest challenges we see, because it requires different departments to agree on a single structure. Do that work early, and the rest of the migration becomes much smoother.
We know how daunting it can feel to switch systems. We've seen the alternatives - the long implementation timelines, the ticketing queues, the features locked behind expensive tiers. Bombiix was built to be different.
Implementation of legacy PLMs often takes around six months to a year to get up and running.
With Bombiix, we get you up and running within months, sometimes weeks, and you’re supported by our team every step of the way - configuration, migration and training - so you’re not left to figure it out alone.
When you have a question, the last thing you need is to wait days for a generic reply. With Bombiix, you get real support from real people who understand your product processes and are invested in helping you succeed.
We don’t use impersonal ticketing systems, just responsive, knowledgeable help whenever you need it, so your team stays moving and your products keep progressing.
We know your product data is your competitive advantage. Bombiix gives you complete control over who sees what, with role-based permissions, full audit trails and enterprise-grade security built in.
Every change is logged, every action is traceable, and your data stays exactly where it should be.
Every data migration is different, but to make sure everything goes as smoothly as possible, here’s how we approach it at Bombiix:
Before a single record is moved, we need to understand what you’re working with.
This phase is about defining your data structure - what categories and hierarchies you need, how your products are organised, what attributes matter for your team. Think of it as drawing the map before you start the journey.
We review your existing data together, look at what you have, identify any gaps or inconsistencies and advise on how to structure things so they’ll work cleanly inside of Bombiix.
Now it’s time to get your data out of where it currently lives - maybe it’s spreadsheets, a legacy PLM, email attachments - and start shaping it for the new system. This is the pivoting and trialling phase: testing how your data maps across, identifying anything that doesn’t translate cleanly and making adjustments before the full move.
We find that this step often surfaces things that weren’t obvious from the audit, such as formatting quirks, structural mismatches, data that exists in one system but not another. Working through it now means fewer surprises later.
With your data shaped and mapped, the next step is doing controlled, targeted uploads. Rather than putting everything in at once, we bring data into the system in batches, validate it, check it looks right and resolve any issues before moving on.
This is where the phased approach really shows its value. Uploading in a controlled way means errors are caught early, teams can sense-check their data in context and confidence builds as each section goes in cleanly.
Once your data is validated and the system is configured to your workflow, it’s time to go live. By this point, your team is already familiar with the system, the data looks right and day-to-day use can begin.
Our team stays close during this phase, ready to answer questions, troubleshoot anything unexpected and make sure every user feels confident in the system from day one.
Here are our tips for overcoming common migration challenges:
Historical data is what teams worry about most, but it links back to one question: how much do you actually need, and how clean is it? Old seasons, killed-off lines and inconsistently entered data don't need to come across on day one. Agree what's essential, clean it up and bring it in deliberately rather than wholesale. You'll thank yourself later.
BOM data can be tricky to migrate, since legacy systems often hold it in a two-dimensional format. Bombiix uploads most cleanly in rows, so it's worth reviewing your structure with that in mind first. We also see BOM data that exists only on design sketches rather than in a structured format. That's common, and it's exactly what the migration process is for. Our team will help you capture and structure it before anything goes near the system.
We don't just hand you instructions and walk away. We bring real product experience, because we know what good data looks like and what happens when it isn't right. When we review a new client's data ahead of onboarding, we work with you to spot where SKU structures need attention, where product IDs need reformatting, and where hierarchy needs agreeing. That experience shapes how you cleanse and organise your data, so it genuinely works once it's in Bombiix.
No two businesses track the same information, whether that's who designed a product, which channel it sells through, or which factory made it. Standard PLM systems force you into rigid fields that rarely fit. Bombiix lets you create custom attributes configurable by product type and brand, so multi-brand groups can each have their own set on one platform. We've expanded available attributes from three to twenty, because every client is different, and the system should feel like yours.
A successful PLM migration goes beyond moving from A to B. See it as a chance to set up your product operations for where your business is going.
Sustainability reporting requirements are tightening across markets, so having the right data in the right place matters.
Bombiix is built for traceability from day one, not bolted on as an afterthought. You can capture supplier and factory energy intensity, record manufacturing processes and track material origin right through your supply chain, from Tier 1 manufacturers down to Tier 4 raw material sources. That traceability supports audit and compliance, and gives every team the visibility to make more responsible sourcing decisions. How deep you go is entirely up to you.
We're constantly evolving the platform based on real feedback from the product teams using it every day, whether that's expanding custom attributes, improving data structures or building new capabilities for emerging industry needs.
Your experience shapes what we build next. When you choose Bombiix, you're not just buying software, you're joining a platform that's genuinely committed to growing with you.
Get started with Bombiix today
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Bombiix empowers product teams with cutting-edge, affordable technology that simplifies processes, reduces admin, and enables smarter, more ethical decisions.
