We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
PIM vs DAM – for product teams, the difference between PIM and DAM systems isn’t always obvious at first glance.
Both promise organisation, centralisation and to streamline workflows. But they solve very different problems.
And choosing the wrong one can mean duplicated work, disconnected data, frustrated teams and expensive system changes down the line.
If you’ve ever wondered “Do we need a PIM, DAM, or both?”, you’re not alone.
Below, we help you clearly understand what PIM and DAM systems actually do, their core differences and what your business needs.
A Product Information Management (PIM) system is designed to manage structured product data. Think of it as the engine room for all your product information. A PIM centralises details such as product names, SKUs, descriptions and feature lists, technical specifications, dimensions and weights, materials and components, pricing and compliance information. It’s an alternative to storing product data across spreadsheets, ERP systems, emails and ecommerce platforms, a PIM creates a single, structured source of truth. Find out more about what a PIM system is.
A Digital Asset Management (DAM) system focuses on something entirely different: digital files. Where PIM manages structured data, DAM manages creative assets. A DAM stores and organises product images, campaign visuals, videos, technical documents, brand assets and packaging artwork. Marketing and creative teams rely on DAM systems to ensure they’re using the correct, up-to-date files across campaigns and channels. So, if your challenge is outdated files, scattered images or asset versioning, DAM is usually the solution. Find out more about what a DAM system is.
In short, the difference between PIM and DAM comes down to this:
A PIM handles structured data – information that fits into defined fields and attributes. It’s highly organised and designed for consistency across channels.
Meanwhile, DAM handles unstructured content, such as creative files that require storage, tagging and retrieval but don’t fit neatly into fields and attributes.
PIM manages facts about your product, DAM manages the visual and creative side of things.
PIM systems typically serve product managers, ecommerce teams, merchandising teams and compliance professionals. The people whose workflows revolve around data accuracy, completeness and distribution.
Whereas DAM systems serve marketing teams, creative teams, brand managers and content teams. The people whose workflows revolve around asset creation, approvals, distribution and brand consistency.
Both systems touch product information, but they operate in different layers of the organisation.
If you relate to any of the following, it’s time to invest in specialised PIM software:
For growing product businesses, PIM systems help reduce duplication, improve accuracy and accelerate go-to market timelines. However, there’s something important to consider. Many traditional PIM systems sit downstream from product development. They manage product information once the product is “finished”, but they don’t necessarily connect back to how that data was created. That’s where modern product lifecycle platforms step in. Bombix integrates PIM functionality with broader workflows, so product data is captured correctly from the very beginning.
If you relate to any of the following, it’s time to invest in a dedicated DAM system:
Organisations with strong brand presence and frequent campaign activity often find DAM systems invaluable. Without a DAM, creative assets often live in shared drives, email threads and personal folders, leading to duplicated work and outdated visuals being used in live environments.
Yes, PIM and DAM systems work well together.
PIM and DAM systems can integrate so that you benefit from:
However, running separate systems introduces complexity, such as maintenance, data syncing issues and duplicate permissions and workflows.
That’s why many businesses are moving towards unified platforms that combine structured product data and digital asset management within a single ecosystem.
With Bombiix, instead of stitching systems together, the workflows naturally connect. Our PLM, PIM and DAM systems integrate seamlessly.
Start with the real operational pain point – inconsistent product data, scattered creative assets or disconnected workflows, or something else?
The more variants, attributes, suppliers and compliance data, the more crucial structured product data management becomes.
If product, compliance, sourcing, and marketing operate in silos, separate systems can reinforce that divide – look for systems that bring everyone together.
Many start with one platform, to later realise they have deeper issues with product data. Choosing a platform that’s designed around the entire product lifecycle helps future-proof your decision.
Switching to PLM brought big changes, but our team embraced it because Bombiix provided solutions that fit our processes - and most importantly, they wanted to use it.
The unexpected element I've experienced using Bombiix is my own personal pre-knowledge of PLM systems and how they can be quite restrictive. Bombiix shows that you can have a PLM that is adaptable and flexible.
Bombiix has been a game-changer for Fimex, it just works with us. In a fast-paced environment where things can get hectic, Bombiix is always there, and a reliable single source of truth for our business.
Bombiix feels fresh, modern and intuitive. Unlike outdated, complex PLMs, it is built by people who understand product teams. It is easy to use, highly efficient and helps us get the job done.
Bombiix makes managing multiple clients and suppliers far simpler. It is the first system we have found that combines everything we need with genuine ease of use. The team understands our industry, responds quickly, and adapts the platform to how we work.
Working with Bombiix has been highly positive. Their collaborative team understood our needs, challenged our thinking and delivered meaningful solutions. The platform now gives us greater visibility, consistency and confidence in our decisions.
Contact us to learn more about our products and features or anything else. Let’s transform your product data together!
Still have questions about Bombiix or PIM? We’ve answered a few.
Get Started with Bombiix today
Ready to get started with Bombiix?
Let’s transform your product data together!
Schedule a Free
60 minute Demo
Book a customised demo to see if Bombiix would be a good fit for your business.
Today, Bombiix empowers product teams with cutting-edge, affordable technology that simplifies processes, reduces admin, and enables smarter, more ethical decisions.
