Ian Brown
We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
Sue Page
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
Zowaid Rauf
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
Neil Weaver
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
Lucy Blackley
I created Bombiix because I was an exhausted, frustrated Head of Product who knew there had to be a better way to work
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Why Bombiix?
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
DPP stands for Digital Product Passport, a mandatory EU requirement launching in 2027 that tracks product information through the entire lifecycle.
If you work in product, it’s essential you equip yourself with the knowledge to navigate the new compliance requirements.
A digital product passport (also known as a DPP) is a structured digital record that holds detailed product information. Designed to improve traceability, transparency and sustainability, it covers the whole life of a product.
Each DPP must include a unique product identifier, compliance documentation, substances of concern, user manuals, safety information, and disposal guidance to support lifecycle traceability and regulatory compliance.
Source:
The idea is that anyone who uses the product – from retailers and consumers to second owners and recyclers – can quickly and easily access information to help them make informed decisions.
Digital product passports are important to the EU’s sustainability and circular economy strategies. Under the EU Ecodesign for Sustainable Products Regulation (ESPR), Digital Product Passports will become mandatory for many products sold in the EU, with priority product groups required to comply from 2027 and broader rollout continuing toward 2030.
Source: https://kpmg.com/dk/en/esg/digital-product-passport–dpp-.html
Right now, the EU is the only authority that requires digital product passports. But they’re getting more popular globally, so it’s only a matter of time before the rest of the world catches up.
If your business sells goods in the EU, you’re legally required to provide digital passports across some categories, such as batteries, toys, furniture and apparel by 2027.
All product categories need DPPs by 2033. The rest of the world is expected to follow soon. Starting to introduce digital product passports now, along with related systems like Product Lifecycle Management (PLM), is an important step towards compliance.
A product with a digital passport has a unique identifier. This could be a barcode, a QR code, NFC chip or an RFID tag that can be scanned to access the product’s passport page.
Source: https://www.climatiq.io/blog/digital-product-passports-what-you-need-to-know-to-be-ready-for-regulatory-compliance-in-2025
All the data lives on a cloud server and can be accessed by scanning this code – typically printed somewhere on the product’s packaging, care label or tag.
Manufacturers can also provide direct access to passports online by linking to them directly from the product’s listing page.
DPPs must ensure differentiated access, with data broken down into public and restricted sections, accessible via a scannable digital carrier embedded on each item; these requirements are specified by the ESPR and affect all regulated products.
Source: https://www.protokol.com/insights/digital-product-passport-complete-guide/
A DPP must include detailed lifecycle data categories, such as product identification, substances of concern, instructions for use, end-of-life treatment and sustainability information.
You’re required to keep each DPP complete, accurate and continuously updated for at least the typical product lifetime, plus an additional ten years – even in cases of insolvency.
Source: https://www.circularise.com/blogs/dpps-required-by-eu-legislation-across-sectors
For textiles, EU rules foresee that by 2027 all textile products sold in the EU must have a minimal, simplified DPP, progressing to an advanced DPP with more comprehensive lifecycle information by 2030 and a fully circular DPP including all lifecycle data by 2033.
Source: https://www.segura.co.uk/resources/press/digital-product-passport-what-you-need-to-know
All the information about your company, including your company name, location, contact details and logo.
All the materials in the product, including origins, characteristics, production process and any quality standards, like ISO and CE.
The product’s supply chain, from raw materials to the consumer. Everything about the companies involved and production location.
The DPP needs to include details of any certifications the product has, such as safety, environmental and ethical certifications.
Details of a product’s whole journey, from raw material to shop shelves and any product recalls.
Information on how a product can be disposed of or recycled, such as collection points or product-specific programmes.
The DPP comes into effect for different industries at different times. Here’s everything we know so far:
Starting in 2027, batteries will be one of the first product groups required by law to have a DPP through the EU Batteries Regulation.
It’s mandatory for all textile products sold within the EU to have a DPP by 2027. This passport must include product information and environmental impact details.
By 2027, all fashion and apparel sold within the EU must possess a DPP that includes mandatory product information and environmental impact details.
The DPP for toys sold within the EU aligns closely with the mandatory DPP for textiles in 2027 and aims to reduce the number of non-compliant and unsafe toys.
By 2027, all textiles, toys and batteries sold in the EU must have a DPP.
In 2030, textiles, toys and batteries need an advanced digital product passport.
All products sold in the EU must have a full circular digital product passport, including all product lifecycle data.
Digital Product Passports bring some exciting benefits for people, planet and products:
With a DPP, everyone has access to clear, verifiable information about a product’s journey through the supply chain. Consumers, manufacturers and regulators can trace how a product was created, what it’s made from and if the materials and processes meet sustainability standards.
Product passports have the power to advance our way towards a circular economy. By tracking and sharing essential product data with consumers, DPPs could be key to developing a global culture of repairing, reusing and recycling resources instead of throwing them away.
DPPs help brands and consumers make more conscious choices because they provide clear data on a product’s environmental impact. So, whatever your sustainability goals, whether it’s reducing carbon emissions, cutting down on waste or ensuring ethical production, DPPs have a crucial role.
As mentioned above, governments are ramping up their focus on sustainability. DPPs offer a way for businesses to stay ahead of the changing regulations. For example, under the European Green Deal, DPPs will help track product data, ensuring compliance with environmental laws and contributing to the EU’s broader sustainability goals.
It’s no secret that more and more customers are making smarter purchasing decisions. DPPs offer a clever way to engage and build trust with consumers, giving people the power to scan a label and instantly know how to care for, repair or recycle their new product.
With a DPP, everyone has access to clear, verifiable information about a product’s journey through the supply chain. Consumers, manufacturers and regulators can trace how a product was created, what it’s made from and if the materials and processes meet sustainability standards.
Product passports have the power to advance our way towards a circular economy. By tracking and sharing essential product data with consumers, DPPs could be key to developing a global culture of repairing, reusing and recycling resources instead of throwing them away.
DPPs help brands and consumers make more conscious choices because they provide clear data on a product’s environmental impact. So, whatever your sustainability goals, whether it’s reducing carbon emissions, cutting down on waste or ensuring ethical production, DPPs have a crucial role.
As mentioned above, governments are ramping up their focus on sustainability. DPPs offer a way for businesses to stay ahead of the changing regulations. For example, under the European Green Deal, DPPs will help track product data, ensuring compliance with environmental laws and contributing to the EU’s broader sustainability goals.
It’s no secret that more and more customers are making smarter purchasing decisions. DPPs offer a clever way to engage and build trust with consumers, giving people the power to scan a label and instantly know how to care for, repair or recycle their new product.
Adopting digital product passports shouldn’t be too hard for most businesses – you should already have the required data, so it’s just a matter of getting it in the right place.
However, we know that, it practice, it’s not always that simple:
Even simple products can have complex global supply chains, with many different suppliers and producers. This makes it difficult to gather, verify and standardise the data needed for a DPP.
Digital product passports require a lot of data, some of which is sensitive. This means a potential increased risk of unauthorised access and cyberattacks that needs to be monitored.
Without a proper system in place, setting up and running digital product passports can become expensive, especially when more products are added and legislation evolves.
Currently, there are no universally adopted standards for digital product passport structures or formats. As more technologies are integrated with DPPs, this problem will get worse.
Capturing data from every stage of the supply chain and getting suppliers to provide all the information needed can prove difficult if not properly co-ordinated.
Capturing data from every stage of the supply chain and getting suppliers to provide all the information needed can prove difficult if not properly co-ordinated.
Automate DPP creation
For the same amount of money it costs to hire an entry-level employee for manual DPP creation, Bombiix automates the entire process for you and acts as a digital assistant for your entire team.
Reduce software spend
With Bombiix, your cost for DPP creation, PLM, PIM and DAM is rolled into one, fixed price. There’s no need for multiple, expensive and complex systems.
Position yourself as a DPP leader
Bombiix offers a forward-thinking DPP that is flying the flag for sustainability, transparency and the circular economy
Unify your entire supply chain
Bombiix connects your entire supply chain, crystal clear clarity and collaboration between all your key stakeholders.
Switching to PLM brought big changes, but our team embraced it because Bombiix provided solutions that fit our processes - and most importantly, they wanted to use it.
The unexpected element I've experienced using Bombiix is my own personal pre-knowledge of PLM systems and how they can be quite restrictive. Bombiix shows that you can have a PLM that is adaptable and flexible.
Bombiix has been a game-changer for Fimex, it just works with us. In a fast-paced environment where things can get hectic, Bombiix is always there, and a reliable single source of truth for our business.
Bombiix feels fresh, modern and intuitive. Unlike outdated, complex PLMs, it is built by people who understand product teams. It is easy to use, highly efficient and helps us get the job done.
Bombiix makes managing multiple clients and suppliers far simpler. It is the first system we have found that combines everything we need with genuine ease of use. The team understands our industry, responds quickly, and adapts the platform to how we work.
Working with Bombiix has been highly positive. Their collaborative team understood our needs, challenged our thinking and delivered meaningful solutions. The platform now gives us greater visibility, consistency and confidence in our decisions.
Understand what information you already capture and where gaps exist.
Assess whether your current systems and processes can realistically support DPP requirements.
Suppliers must provide accurate data – engaging with them early will help you collaborate on creating compliant DPPs
Traceability and accurate data capture must be built into your product development process – it can no longer be an afterthought.
Master the complexities of circularity in the fashion and textile sector with GO TRACE, the independent platform dedicated to DPPs and textile traceability. Their masterclass, Master Digital Product Passports for Fashion & Textiles, strips away the vendor bias to give you a practical, understanding of the data and regulations shaping the industry. Learn how to implement DPPs with a neutral, expert-led approach.
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