We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
Automotive product lifecycle management (PLM) is the centralised digital backbone used to oversee a vehicle’s entire journey, from early design concepts and component sourcing through to production, compliance and beyond. Every design decision, every engineering change, every supplier interaction: all of it tracked, connected and accessible in one place.
Traditional automotive PLM solutions were built for a different era. Rigid legacy architectures, expensive feature tiers and deeply siloed systems made sense when vehicle development moved slowly and supply chains were simpler. Today, with electrification, connected vehicle technology and increasingly stringent sustainability regulations reshaping the industry, those systems are becoming a liability.
Bombiix changes this by offering a single, intuitive platform that accelerates the vehicle development process, connects teams instantly, and includes built-in digital product passport (DPP) capabilities to meet modern sustainability and compliance demands effortlessly.
Vehicle development has never been more complex. The shift to electric introduces new components - battery management systems, charging architecture, power electronics - each with its own supply chain and compliance requirements. Meanwhile, connected vehicle technology adds software versioning to the mix. And regulators across the EU, UK and North America are demanding unprecedented levels of material traceability and sustainability reporting.
Legacy automotive PLM platforms were not designed for this reality. They were built to manage mechanical assemblies in stable supply chains, with long development cycles and limited regulatory complexity. Trying to run modern vehicle programmes through these systems means constant workarounds, disconnected data and teams spending more time managing the software than managing the product.
Legacy automotive PLMs typically have complex tier structures that lock key functionality behind expensive upgrades. What’s more critical path management - the ability to track a product’s journey from concept through to production in a single, unified view - is either absent or bolted on as an afterthought.
The result is a system that your team works around, rather than with. Spreadsheets persist alongside the PLM, supplier communications stay in email inboxes and confidence in the data erodes. The system that was supposed to bring order creates its own layer of complexity.
Bombiix is built around a unified concept-to-production path, something that legacy automotive PLM solutions consistently fail to deliver. From the first design brief and BOM creation through sampling, testing, supplier approval and production sign-off, every stage is connected in a single platform with full traceability and real-time status visibility.
Modern automotive supply chains span continents, involve hundreds of Tier 1, Tier 2 and Tier 3 suppliers, and operate under constant pressure from cost targets, regulatory deadlines and launch schedules. Keeping all of that coordinated, without creating IT bottlenecks or drowning in email threads, requires a platform that treats supplier collaboration as a core feature, not a premium add-on.
If you work in the automotive industry, you’ll know engineering changes are common. Materials become unavailable, a tolerance needs adjustment, a supplier proposes an alternative component. How quickly you deal with these changes determines how much disruption it will cause.
In Bombiix, engineering change management is smooth. Every change is logged, every impact is traceable and every relevant team member is notified automatically. Your BOMs update in real time, compliance implications are visible and your team stops spending days chasing sign-offs and starts spending that time on the work that actually moves things forward.
When supplier data, production schedules and compliance records live in different systems, delays pile up and miscommunication leads to expensive mistakes.
Bombiix gives every supplier a direct line into the platform. They can input pricing, submit compliance documents, leave comments and update progress, all without a back-and-forth email chain. You get a real-time, accurate picture of your entire supply chain, from Tier 1 right down to Tier 4 sourcing. And with customisable tags and advanced filtering, finding what you need takes seconds, not hours.
Sustainability and material traceability are no longer optional for automotive businesses. Regulations across the EU and beyond are tightening fast, and the brands that get ahead of this now will have a significant competitive advantage.
Many traditional automotive PLM providers do not have a connected DPP system. Teams using these platforms are forced to buy expensive bolted-on middleware modules or manage DPP compliance separately, adding cost, complexity and risk.
Bombiix builds DPP in from day one, it’s part of your PLM - there’s no add-ons, middleware or surprise costs:
Full visibility of your supply chain’s environmental and social impact. Track supplier certifications, monitor ethical sourcing standards and surface ESG data at every stage of your product’s lifecycle. So, whether you’re preparing for an audit, reporting to stakeholders or responding to regulatory requirements, your data is accurate, accessible and audit-ready.
Trace materials all the way to Tier 4 sourcing. Every component, every supplier and every production location, all connected and searchable in one place. You start building good compliance practice from the moment you add a new product to the system. This allows you to form a foundation for more responsible, transparent product development, without the extra admin.
Stay ahead of the DPP. As requirements evolve, Bombiix evolves with them. Component-level DPP data is built directly into your product records, so you’re never scrambling to pull information together at the last minute. Your team stays alert to regulatory changes without adding to their workload.
The biggest frustration we hear from automotive product teams is that their PLM software is harder to manage than the product it’s supposed to support.
Complex onboarding, months of implementation, features locked behind expensive tiers and functionality that simply doesn’t fit your workflow.
Bombiix is built differently - by real product people. We designed it with you in mind - one platform, one subscription and the features and flexibility that your teams need to do their best work.
Implementation of legacy PLMs often takes around six months to a year to get up and running, especially for complex automotive businesses.
With Bombiix, we get you up and running within months, sometimes weeks, and you’re supported by our team every step of the way - configuration, migration and training - so you’re not left to figure it out alone.
Many PLMs for the automotive industry publish attractive subscription prices but hide the true cost behind additional services, such as support and onboarding.
Our pricing is clear from the beginning - we don’t do hidden tiers or surprise onboarding charges. Simply pay for the package you signed up for, all of which include installation fees and support.
We know your product data is your competitive advantage. Bombiix gives you complete control over who sees what, with role-based permissions, full audit trails and enterprise-grade security built in. Every change is logged, every action is traceable, and your data stays exactly where it should be.
The best PLM for automotive teams is one that adapts to your processes, not the other way around. Look for custom module builders, configurable fields and templates that reflect your team's terminology, not the software vendor's.
Supplier collaboration shouldn't mean exporting spreadsheets and managing email threads. Look for a platform where suppliers can input data, submit documents and track tasks directly, without needing a separate license or a complex integration.
With DPP regulations tightening across the EU and UK, this question matters more than ever. A platform that requires a separate module or third-party middleware for DPP compliance will cost you more time and money as requirements evolve. Look for built-in traceability to Tier 4.
Many legacy platforms lack a unified view from first design brief to production sign-off. Ask any vendor to show you - live - how a product moves through their system from concept to completion. If the answer involves spreadsheets or multiple tools, that's a red flag.
Months of implementation and a ticketing queue for every change is not acceptable. Ask about timeline, support model and whether there are setup fees. The right platform gets you moving quickly, with real humans available to help.
Feature tiers and hidden costs are a common trap with enterprise PLM software. Look for a single, transparent subscription that covers the functionality your team actually needs, and get it in writing.
Get Started with Bombiix today
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Today, Bombiix empowers product teams with cutting-edge, affordable technology that simplifies processes, reduces admin, and enables smarter, more ethical decisions.
