We invested in Bombiix because we recognised the strength of its PLM offer and the impending EU requirement for Digital Product Passports.
With decades of experience investing in SMEs – from starting at 3i, to opening the Bahrain Development Bank and now co-owning Anticus – I’ve seen the challenges businesses face and the opportunities that come with them. Our role is to be a supportive investor, guiding Lucy in growing Bombiix and in future fundraising.
With experience across manufacturing, financial services, SaaS, e-commerce, and retail, I help Bombiix navigate growth while keeping a close eye on cash flow, performance and strategic alignment.
From the first time I met Lucy, I knew I wanted to work with her – she’s a breath of fresh air and the passion that fills her is infectious. It’s a pleasure to complement her skills in delivering the vision of Bombiix.
I make sure our software meets your needs, spotting areas for improvement and helping your team streamline and grow.
Having worked in hospitality, manufacturing, supply chain and agriculture, I bring a wealth of experience when it comes in creating digital solutions that tackle real-world challenges.
I joined Bombiix after being a customer – it’s hugely refreshing to see a platform that focuses on the needs of product people. After managing many global teams across multiple industries, including pharmaceuticals, FMCG, toiletries and cosmetics, sporting goods and apparel and fashion, I can see real potential in Bombiix, and I’m excited to lead the business and achieve it.
My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
The concept for Bombiix was born from one product developer’s frustrations with outdated legacy PLMs. So, when we say we get it, we really do. Whether you’re a growing start up or experienced enterprise, our team is with you every step of the way with personalised onboarding and ongoing support. My experience is in garment technology, pattern cutting, product development and technical design and I understand the everyday struggles our customers face – the chaotic workflows, confusing email threads and out of date spreadsheets. So I created Bombiix to change all of that.
Manage your entire product lifecycle, from initial concept and design through to development, manufacturing and bringing it to shelves.
Automate your Digital Product Passports in a way that’s affordable, scalable and removes the need for multiple complex systems.
Unify all your product information with an automated PIM that ensures consistency and accuracy while reducing workload and manual data entry.
Organise, store and access all your digital assets into a single, easy-to-use hub so you can effortlessly find, share and use content whenever you need to.
Bombiix is the modern product lifecycle management (PLM) platform built by product people to help food and drink brands move from concept to shelf faster. Our system works with your existing workflow to make your product design process more streamlined and efficient.
Our solution is a good PLM for food & drink because it adapts to how your team works, not the other way round.
Food and drink companies are moving away from Legacy PLM systems as they are not equipped to manage complex food recipes and drink formulations. A system that was initially designed to manage different parts of a chair will not take an ingredient’s moisture content or varying volume at different temperatures into account.
A modern, agile PLM is much more effective at managing complex data that is required in food and drink production, allowing you to have a single source of truth for each of your recipes and formulations. Every piece of important information that is related to a recipe can be found in a single centralised system.
Due to strict food and drink compliance and safety regulations, you can’t just provide a list of ingredients for a recipe with no further information attached to it. All food and drink products must also include nutritional data for the product and allergy warnings for any ingredient that requires one.
The best PLMs for food & drink allow for all of this extra data to be attached to each ingredient of a recipe. Allowing for a complete product profile that includes all required data from a compliance and safety viewpoint.
A PLM for food shouldn’t only list a product’s ingredients, and nutritional data. It should be able to manage the costs of ingredients effectively too. This allows a product team to see the cost of making a product in real-time, based on the most recent ingredient prices.
Without this capability, a product development team could create a new recipe that is simply not cost effective or profitable. The best PLMs for food help you to make decisions in real-time, based on up-to-date ingredient costs.
The last thing you need when developing a new food item or beverage is a number of different ‘final’ recipes that have slightly different compositions. If different teams have their own recipe which they consider the final version, and all of the recipes have similar names with a v.122 as the differentiator, all you get is team friction and data chaos.
To avoid confusion, a PLM provides a single ‘final’ product that all teams have access to.
The best PLMs for drinks and food focus on making a product's critical path as efficient and streamlined as possible. We know that the quicker you can get a product to launch the better it is for your finances. This is how our PLM helps to make things as streamlined as possible.
Our PLM keeps a record of all compliance data at every stage of a product’s life. This makes it easy to access and provide the required information to the relevant regulatory bodies. All you need to do is pull the information directly from the PLM. There is no need to waste hours searching through disconnected spreadsheets and email chains.
Due to complex formulations and recipes, a single food or drink product can consist of multiple ingredients all of which are provided by a different supplier. This can be difficult to keep track of when each supplier is treated as a siloed third party.
When using our PLM for food & drink, this issue is completely removed via flexible access. Instead of downloading data and sending it to a supplier for further information or checks, Bombiix PLM allows you to provide unique levels of access to each supplier and third party.
This means that everyone sees exactly what they need to in one place, and can make specific changes to a product’s information based on their unique level of access.
No more downloading or uploading of data. Just direct collaboration in a single unified platform.
Since the introduction of Digital Product Passports (DPP), many legacy PLMs have started to provide some form of DPP management as an add-on. Unfortunately these have often been designed as an afterthought, leaving them disconnected and inefficient.
At Bombiix we know that DPPs are going to become extremely important for product development teams very quickly. That’s why we have taken a proactive approach to DPPs and incorporated them directly into our PLM solution.
DPPs are not an add-on, they are an integral part of our PLM solution.
Traditional PLMs are becoming a relic of another time. They were designed for processes that were largely static with very few moving parts. Modern product development has moved on from this approach, with many products now having a number of components that change dynamically. Traditional PLMs can no longer keep up.
Bombiix PLM is built for the current market. It is agile.
The focus when developing Bombiix PLM was not what it could do, or what features it could include. It was how it could help product development teams to improve their workflow.
We’ve been in the position that many product development teams still find themselves in. They have a PLM that’s designed for massive companies with features that they’ll never use, and it simply doesn’t work for them.
That’s why we developed a PLM for product people by product people. Our PLM isn’t about bells or whistles, it’s about making the lives of product teams easier.
A core part of our offering at Bombiix is transparent pricing. We don’t believe in punishing success through the use of large price increases linked to SKUs or other success metrics, or hidden costs that are not mentioned upfront.
Our PLM solution pricing is fully transparent with 4 subscriptions to choose from. We scale alongside you as your company grows.
The average time to get a traditional PLM system integrated with your systems and fully up and running is around 12+ months. At Bombiix we think that’s far too long for product teams that are working in a fast-paced industry.
Our onboarding process can have you fully up and running in a matter of weeks. We support this with live face-to-face calls and real-time chat to make the transition to our PLM as smooth as possible.
Instead of providing a PLM solution that needs to be connected to other fragmented systems such as a PIM or DAM, our platform bridges the gap by providing a unified ecosystem that includes all of the required software in a single place.
Our PLM, PIM, DAM, and DPP systems all connect seamlessly with no need for data to be manually imported from one system to another.
This saves your team time, and ultimately means that you can focus on product development rather than administrative busy work.
By allowing project managers and product developers to live in one unified system, Bombiix PLM makes the management of Food & Beverage (F&B) cycles considerably easier.
There is no need to cross reference multiple systems to ensure that all team members are up to date, if an ingredient price or timeline changes. Everyone is notified, and everyone is always on the same page.
Bombiix PLM can be integrated seamlessly with existing ERP and CAD systems. It also allows for CAD designs to be updated within the PLM without a designer having to leave their CAD programme.
One of the biggest problems product teams face when investing in a PLM system is the cost that scaling puts on their business. At Bombiix, we don’t punish you for scaling, we just help you to make that next step on the ladder.
Our solution removes a number of admin tasks by simply being connected. There is no time wasted on looking for files in email chains, downloading data then uploading it to another system, or manually checking that the ‘final’ version you have is truly final.
Bombiix PLM puts everything in one place, updates all stakeholders if something changes, and allows data to flow freely between connected PLM, PIM, DAM, and DPP systems.
This allows teams to spend more time focusing on developing new products.
A big bottleneck with traditional PLMs is the need for developer input if anything needs changing. Due to their rigid structure and terminology, using a legacy PLM can often feel like trying to put a square peg in a round hole.
At Bombiix we flip this on its head. If you want to change something in our solution, there’s often no need to get a developer involved. Your workflow drives how the system works.
With our custom module builder, your team can add new data fields, change terminology, or build new approval workflows as your company evolves.
Get Started with Bombiix today
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Today, Bombiix empowers product teams with cutting-edge, affordable technology that simplifies processes, reduces admin, and enables smarter, more ethical decisions.
